Generating and Assessing Consumer’s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness
نویسندگان
چکیده
منابع مشابه
Consumer Innovativeness and Adoption of Technological Innovation: A Cross Country Study
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2017
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v9n6p68